Jul 20, 2009

Advertisement+Creativity+Flood=Rescue | Aircel Bill Board in Mumbai

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Jul 20, 2009

Rescue_Boat_On_Bill_Board_Aircel

 

Do you want to know how this Life Saving Rescue Boat is hanged on wall?? Read the Story


Map picture

Location: Milan Subway, Mumbai, India

We know Mumbai is the place that is worst affected by Monsoon rain every year, and this year (2009) is also produces a huge damage for Mumbai People, The regional Metrological Centre Mumbai has the report of the rain fall statistics

Mumbai Rainfall Statistics 2009

Most of the places in Mumbai are severely affected by flood water, government is spending lot of money to get rid of flood water to enter into resident areas, but some times (most of the times) the money spent by them won’t give any superior output, it is not worthwhile, here also in Milan Subway, government had spent a sum of Rs.1.5 Crore ($ 307 875) for a plan to save this place from flood water and government assures that this year the flood won’t catch this subway, but flood water filled this subway like a river, You know what is the point here in noticing this Milan subway here? The Bill Board Speaks all. Yes, this time Aircel come up with some innovative idea on hanging a Rescue live saving boat on the bill board and written as “In case of Emergency Cut the Rope” which is more useful in the Flood time.

 

Here is the Picture how Aircel Bill Board Springs into Action.

Aircel Bill Board Near Millan Subway, MumbaiAircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (2)

In Case of Emergency Cut the RopeAircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (1)

The Boat is plugged from the Bill BoardAircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (6)

 

Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (5)

Some Live Shot From Milan Subway filled with Flood Water

Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (11) Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (12)

Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (4) Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (3)

Aircel Boat in Action

Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (13) Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (7) Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (8) Aircell_Advertising_bill_Board_Saves_mumbai_flood_in_Milan_subway (9)     This is the Hungry News for the Medias and News Paper Applauds

 

aircel17 aircel16 aircel18

 

Moral:

Innovation+Creativity=Success

 

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